B2B e-commerce as part of Business Central
The traditional approach to a B2B ecommerce web store often involves yet another platform, yet another integration, and yet another setup that needs to be managed.
In this video, you can see how the web store works when it’s built on live data from Business Central, rather than operating as a separate solution alongside the ERP system.
A B2B online store should make it easy to get the job done
In B2B e-commerce, a visually appealing online store isn’t enough. Customers aren’t there for the experience, but to complete a specific task quickly, without errors, and in accordance with the terms that apply to them.
The right products,
prices & terms
Customers shouldn’t see the same catalog. They should see the products, prices, and terms that apply to them.
Quick & easy
product ordering
It should be easy to find products, reorder in just a few steps, and get back to work quickly.
Customers need
accurate information
Customers must be able to rely on inventory, delivery, and order history when they place an order.
Abakion B2B Ecommerce is #1 on Microsoft Marketplace
The fact that you can skip an expensive ecommerce project is the primary reason why the Abakion B2B Ecommerce app is ranked number 1 on Microsoft Marketplace, and has by far the most positive ratings (57 by September 2026).
Functional doesn’t have to mean boring
B2B online stores for companies that don’t want to blend in with the crowd.
Customer stories
How did TAKT set up a B2B shop without a major implementation project?
TAKT set up their own B2B shop by building it directly on top of their master data in Business Central, rather than hiring a large consultancy.
Vipp's B2B shop ensures live stock status and data in one place
Gaardbye Supply with two employees went live with Business Central and a B2B webshop from Abakion two months after the company was founded.
Why did Nuura switch from manual email orders to a B2B platform?
Nuura switched from manual email orders to a B2B platform because sales support spent too much time typing orders into the system by hand.
Why did Global Emission Systems build their B2B webshop directly on their ERP system?
When GESi was looking for a solution for their B2B webshop, they chose Abakion because the webshop is built directly on the ERP system.
Harlem Kitesurfing's ecommerce implementation required no follow-up
When Harlem Kitesurfing launched a B2B webshop, no questions came back from customers. The orders simply started flowing in.
Can a company with two employees run Business Central and a B2B webshop?
Gaardbye Supply with two employees went live with Business Central and a B2B webshop from Abakion two months after the company was founded.
B2B Ecommerce pricing
We have 3 pricing plans to be able to offer you a low entry price
and allow you to grow with the solution.
The plan limits are guidelines. We never throttle customers or cut your site off for getting a traffic spike.
When your numbers consistently exceeds your plan limits, we will have a talk with you to determine which plan best fits your needs.
Startup
< 100 Active customers
< 1500 Items in shop
Business
< 1000 Active customers
< 5000 Items in shop
Enterprise
Unlimited Active customers
Unlimited Items in shop
Calculate your own price
Enter your data and see how little the solution will cost you.
Initial Project
Guided process
Subscription
Talk to a real human
Have a chat with our Manager for the Ecommerce-solution Anders Thue Pedersen about functionality, pricing and subscriptions:
appsales@abakion.com
Get started with the app
Get the app »
Get the B2B Ecommerce app on Microsoft Marketplace, install it and get started.
Read the guide »
Use the guide to install, configure and start using B2B Ecommerce step by step.
Watch the videos »
Watch short videos covering features, setup and everyday use of B2B Ecommerce.
Don’t just take our word for it
Watch the review from the Illinois (US) based Business Central provider, Solution Systems, Inc. They are Microsoft Gold Certified and Microsoft Presidents Club member. Be sure to follow their channel here.
“It was literally just a couple of days from when we had our first conversation to when we were able to log in to the webshop and place orders and look at the data in there.”
How do you avoid getting locked in to a B2B ecommerce vendor?
Once you have chosen a B2B ecommerce solution, you typically get locked in to it, because the cost of switching to something else later can be high.
What criteria should you check before choosing a B2B ecommerce solution?
Before you choose a B2B ecommerce solution for Business Central, check how flexible it is on a set of 10 concrete points.
Give customers access to your data with punch-out and API access
Two very common requirements are a punch-out solution, and access to your price lists through an API. Abakion B2B Ecommerce supports both.
Avoid having one order number on the webshop and a different one in ERP
It costs time every time a customer refers to the web shop order number and you have to find the ERP order number.
How can Abakion B2B Ecommerce fund your upgrade to Business Central?
The savings on the B2B-ecommerce side can help fund the Business Central upgrade itself. You can skip the separate B2B upgrade project.
Which type of B2B ecommerce solution should you choose?
There are 3 types of B2B ecommerce solutions: pure data-viewing portal, classic B2C webshop solution, and pure B2B ecommerce platform.
Support
If you have questions regarding this app, you may email us at: frontdesk@abakion.com or call us at +45 70 23 23 17. We will help you find the right video guides, if available.
We strive to provide you a qualified response as quickly as possible, at least within 24 hours but often much quicker.
At all times we will keep you informed about who is working on your support inquiry and how soon you can expect a response.