Shopify revolutionized B2C-ecommerce with their plug’n’play solution. Now we do the same for
B2B web stores.
When the online store and ERP are in separate systems, product information, prices, inventory, and order data must be kept up to date in multiple places. This often requires manual maintenance on a daily basis, and all changes must be synchronized back and forth.
In B2B, it’s not enough for the online store to just look right. Customers expect accurate prices, correct inventory status, delivery times, and access to the products and agreements that apply specifically to them.
That’s why the online store shouldn’t be a separate setup alongside the ERP. Customers shop in an online store, but the data comes directly from Business Central. This means less to maintain and fewer things to keep in sync.
The traditional approach to a B2B ecommerce web store often involves yet another platform, yet another integration, and yet another setup that needs to be managed.
In this video, you can see how the web store works when it’s built on live data from Business Central, rather than operating as a separate solution alongside the ERP system.
Let's talk »In B2B e-commerce, a visually appealing online store isn’t enough. Customers aren’t there for the experience, but to complete a specific task quickly, without errors, and in accordance with the terms that apply to them.
Customers shouldn’t see the same catalog. They should see the products, prices, and terms that apply to them.
It should be easy to find products, reorder in just a few steps, and get back to work quickly.
Customers must be able to rely on inventory, delivery, and order history when they place an order.
The fact that you can skip an expensive ecommerce project is the primary reason why the Abakion B2B Ecommerce app is ranked number 1 on Microsoft Marketplace, and has by far the most positive ratings (57 by September 2026).
B2B online stores for companies that don't want to blend in with the crowd.
How did Gaardbye Supply get Business Central and a B2B webshop up and running in two months?Gaardbye Supply got Business Central and a B2B webshop from the same vendor up and running at a two-person company in two months.
Why did Global Emission Systems build their B2B webshop directly on their ERP system?Global Emission Systems built its B2B webshop directly on its ERP system and cut price and availability inquiries by around 75 percent.
Harlem Kitesurfing's ecommerce implementation required no follow-upWhen Harlem Kitesurfing launched a B2B webshop built on its ERP system, no questions came back from customers. The orders simply started flowing in.
Why did Nuura switch from manual email orders to a B2B platform?Nuura replaced manual email orders from dealers, architects and agents with a B2B platform, so orders go directly into the order system without typing.
How did TAKT set up a B2B shop without a major implementation project?TAKT set up their own B2B shop on top of the master data already in Business Central, without a large consultancy. The first orders went through within days.
How does Vipp's new B2B shop ensure live stock status and data in one place?Vipp builds its B2B shop directly on Business Central, so stock status and data live in one place and salespeople see live stock without calling administration.We have 3 pricing plans to be able to offer you a low entry price
and allow you to grow with the solution.
The plan limits are guidelines. We never throttle customers or cut your site off for getting a traffic spike.
When your numbers consistently exceeds your plan limits, we will have a talk with you to determine which plan best fits your needs.
< 100 Active customers
< 1500 Items in shop
< 1000 Active customers
< 5000 Items in shop
Unlimited Active customers
Unlimited Items in shop
Enter your data and see how little the solution will cost you.
The initial project gets you set up with the solution and trained to maintain master data for the ecommerce site.
The subscription covers the two apps B2B Ecommerce and Master Data Information, and hosting your ecommerce site on Microsoft Azure. Everything you need to run your B2B ecommerce site.
Have a chat with our Manager for the Ecommerce-solution Anders Thue Pedersen about functionality, pricing and subscriptions:
appsales@abakion.com
Watch the review from the Illinois (US) based Business Central provider, Solution Systems, Inc. They are Microsoft Gold Certified and Microsoft Presidents Club member. Be sure to follow their channel here.
"It was literally just a couple of days from when we had our first conversation to when we were able to log in to the webshop and place orders and look at the data in there."
How do you avoid your customer getting one order number on the webshop and a different one in the ERP system?It costs time every time a customer refers to the web shop order number and you have to find the ERP order number.
Why are companies looking for a new B2B ecommerce portal?There are typically 3 reasons why companies consider getting a B2B customer portal: an ERP project, customer self-service and agents or distributors.
How can Abakion B2B Ecommerce fund your upgrade to Business Central?The savings on the B2B ecommerce side can help fund the Business Central upgrade itself. You can skip the separate B2B upgrade project.
Abakion B2B Ecommerce supports punch-out and API access to your dataTwo very common requirements are a punch-out solution, and access to your price lists through an API. Abakion B2B Ecommerce supports both.
What criteria should you check before choosing a B2B ecommerce solution?Before you choose a B2B ecommerce solution for Business Central, check how flexible it is on a set of 10 concrete points.
Which type of B2B ecommerce solution should you choose?There are 3 types of B2B ecommerce solutions: pure data-viewing portal, classic B2C webshop solution, and pure B2B ecommerce platform.
How do you avoid getting locked in to a B2B ecommerce vendor?Once you have chosen a B2B ecommerce solution, you typically get locked in to it, because the cost of switching to something else later can be high.If you have specific questions about functionality or how to get started, please visit our documentation portal or contact our support team at appsales@abakion.com. We’ll be happy to help you find the relevant video guides, if available.
We strive to provide you a qualified response as quickly as possible, at least within 24 hours but often much quicker.
At all times we will keep you informed about who is working on your support inquiry and how soon you can expect a response.
